Developing a strategy requires making a clear diagnosis of the problem, defining an overall approach to solving it, and creating a set of mutually reenforcing coherent actions. Good implementation of even a poor strategy can lead to the discovery of better ones. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Download it once and read it on your kindle device, pc. Download it once and read it on your kindle device, pc, phones or tablets.
I coined the term bad strategy in 2007 at a washington, dc, seminar on nationalsecurity strategy. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a. As the following diagram shows the kernel is composed of three strands. And because you should know the difference between what passes for strategy bad strategy and real strategy good strategy. Management today drawing on a wealth of examples, rumelt identifies the critical features that distinguish powerful strategies from wimpy onesand offers a cache of advice on how to build a strategy that is actually worthy of the name. I picked up this book not thinking much of it, but was very surprised by how much i learned, which actually is a testament to the pervasiveness of bad strategy in the corporate. Consider more ideas complex situations make people uncomfortable and most people, including business executives, will grab on the first idea they come up with and accept. This third post deals with the second hall mark of bad strategy. While he has vented about strategy in articles, in lectures and in advisory work for companies, he has bottled up plenty of frustration over the past decades. Using compelling examples and penetrating insights, good strategybad strategy. Anderson discusses richard rumelts good strategy bad strategy. It has a good element that works and a bad element that fail to yield any measurable result. A hallmark of true expertise and insight is making a complex subject understandable client to consultant.
Rumelts work clearly signifies the difference between good strategy and bad strategy. The difference and why it matters, author richard rumelt, a professor at ucla anderson school of management and wellknown management consultant, says. Over the last month ive been reading good strategy, bad strategy during my commute, and its been the most thoughtprovoking book ive read in some time. My role was to provide a business and corporatestrategy perspective.
Good strategy, bad strategy pinpoints the polar difference. In the first post of this series i listed the 4 hallmarks of a bad strategy. This is a partial video, 12 minutes of the entire 33 minute talk given at the thursday. Praise for good strategybad strategy rumelts new book clearly elevates the. Thats why you must read this book so that you know whats gold and whats dross. Good strategybad strategy by rumelt, richard ebook. The more recent, good strategybad strategy, was the most interesting business book of 2011. The premise is that there is very little good strategy, a great deal of bad strategy, and its possible to distinguish the two. Richard rumelt good strategy bad strategy read and download. Review and analysis of rumelts book kindle edition by businessnews publishing. Despite rumelts lofty reputation in this crowded field, good strategybad strategy is his first book aimed at a general audience and only his second as a sole author since 1974. Written by one of the foremost authorities on the subject of strategy richard rumelt, the book is a true nononsense endeavor. Bad strategy occurs whenhard choices are avoided, andor when leaders are unwilling or unable to define and explain the nature of the challenge. Why even bad strategy is worth doing well insead knowledge.
Richly illustrated and persuasively argued by a researcher, teacher, and consultant, richard rumelt has authored the playbook for anybody in a leadership position who must think and act. Good strategy bad strategy by richard rumelt overdrive. I long ago realised that to understand a business i would learn much more by talking to people involved in daytoday operations than the chief executive. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful. Strategy comprises a diagnosis that defines the nature of the challenge. Part i good and bad strategy 9 chapter 1 good strategy is unexpected 11 how steve jobs saved apple business 101 is surprising general schwarzkopfs strategy in desert storm why plan a remains a surprise chapter 2 discovering power 21 david and goliath is a basic strategy story discovering walmarts secret. Rumelt offers three simple steps to developing a strategy for your business. Good strategy bad strategy by rumelt, richard ebook. When an assignment to create the first version of apples graphing calculator software was cancelled in 1993, freelance software developers ron avitzur and greg robbins paid no heed. A good strategy is an entirely intentional and focused problemsolving activity, which focuses on fundamental and vital issues.
Jeff darville at laroche college explains richard rumelts book good strategy bad strategy. Good strategy, bad strategythe difference and why it. Instead, bad strategy involves fillintheblank, templatestyle thinking. The good strategy rests on hardwon proprietary knowledge, new strategies are based in part on insights and ideas, pursuing a strategy will generate new proprietary knowledge. The only remedy is for us to demand more from those who lead.
The comment of prof rumelts colleague appears banal but gets to the heart of the matter. Good strategybad strategy has much to offer and has every chance of becoming a business classic. Here rumelt injects a sense of realism, arguing that strategy does not equate to a list of things you wish would happen p. Use features like bookmarks, note taking and highlighting while reading summary. Alas i spotted one such book good strategy bad strategy. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop. This content was uploaded by our users and we assume good faith they have the permission to share this book. Given the number of times ive referred to it recently, ive written up some notes to share. More than charisma and vision, we must demand good strategy. Download the book richard rumelt good strategy bad strategy for free in a convenient format epub, pdf, fb2, mobi. Good strategy, bad strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint. Good strategybad strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life.
Good strategy bad strategy ebook by richard rumelt. Good strategybad strategy argues thatadvantage flows from coordination and focus as well as. In an act of innovationasrebellion that has become legendary, they used their apple id badges to gain unauthorised access. The difference and why it matters, richard rumelt argues that the essence of strategy is discerning the one or two critical issues in a business problem and concentrating effort on them. The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad.
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world developing and implementing a strategy is the central task of a leader, whether the ceo at a fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government offici. Do not, i repeat, do not read this book if you plan to savor the coming 11 months of political. In contrast, apples revival strategy was the complete opposite. Rumelt uses interesting stories and firsthand experiences to explain the logic of good strategy, while highlighting. Developing a strategy requires making a clear diagnosis of the problem, defining an overall approach to solving it, and creating a set of mutually reenforcing coherent actions to. The book is easy to read and one of the best ways to convey its flavour is to let it speak for itself with a few quotes. The book argues that the notion of strategy has become much misunderstood. Good strategybad strategy is an enjoyable exception. It utilizes the intelligent application of advantage to reach better placement in the market.
Good strategy needs a kernel a good strategy has an essential logical structure that i call the kernel. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. The difference and why it matters, leverages 40 years of academic and strategy consulting experience. This is a blinkist staff pick my boss kept asking me, emily, whats your strategy. Pdf richard rumelt good strategy bad strategy the difference. This complete summary of the ideas from good strategy bad strategy explains what strategy is and exposes the three elements of a good strategy. Good strategy gathers power from its very rareness. The difference and why it matters by richard rumelt. A rumelt perpsective on good strategy linkedin slideshare. A good strategy does more than just urge us forward it honestly acknowledges the challenges being faced and provides an approach to overcoming them. In terms of what strategy actually is, professor rumelt offers a simple definition. Bad strategy is distressingly common because it is much easier to conceive than good strategy, which involves rigorous analysis, logical thinking, difficult choices and focused action. In the second post i expanded out one of these hallmarks fluff. Good strategy bad strategy pdf summary richard rumelt.
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